Magento eCommerce Administrative and Marketing Features

When it comes to managing your online store, Magento offers a variety of administrative and marketing features so that customizing your store to your exact needs can easily be done. Magento Administrative and Marketing features include Management Systems, Shipping, Ultimate Configuration, and Pricing and Promotions.

Management Systems

With a variety of administrative features, Magento is great for business owners wanting to have an online store. This eCommerce platform has management systems so that merchants can access catalogs and inventory in the back end. Catalog Management allows merchants to easily manage a single product, as well as multiple products at a time the catalog. You can also create different price points for different customer groups, such as wholesalers and retailers. Inventory Management prevents human error and provides quality control options. It also has advanced sales reporting and user accountability, as well as real time quantity updates to prevent oversells. Magento will also send email notifications of orders. Sales reports, tax reports and analytics in advanced reporting are just a few of the benefits of Magento.


There’s a variety of Magento shipping options to choose from, depending on what's best for your business. As a merchant, you can opt to ship to one or multiple addresses in one order. In addition, Magento allows for shipping integration with label printing for all major carriers Magento shipping enables you to provide superior customer service while streamlining your operations. You can easily connect with global shipping carriers and receive out-of-the-box access, as well as account registration with the world’s leading carriers. Magento shipping also allows you to increase sales and loyalty by dynamically displaying convenient, competitively priced shipping options, and keeping your delivery promises to customers.

Ultimate Configuration

Magento enable merchants to configure swatches to show off a range of product attributes such as colors, fabrics or sizes. This uses a visual approach that is easy for shoppers on your store to consume. In addition, you can use related products, up-sells and cross-sells. Merchants also have the ability to create virtual and downloadable products in Magento, depending on what is needed. This is a great feature in Magento, as you can configure your products exactly how you want them. In addition, it provides a user-friendly approach for shoppers to view your products in your online store.

Pricing and Promotions

With Magento, merchants have access to catalog promotional pricing, product bundles and free shipping options. You can generate a set of unique coupon codes for each promotion and utilize newsletter management. Also, products can be shared on Facebook, Twitter or sent to a friend via email. Customers can register an account to re-order from your store as well. This gives you the ultimate control on product pricing for your customers.